Better Benefits, Lower Costs and Less Admin Work

As the No.1 Employee Benefits Broker in Canada, we offer:

Tailored Group Benefits For Your Company

Our advisor will get back to you within 1 business day.

Sterling Brokers is the group benefits advisor for Canadian businesses.

Employee Benefits Simplified

We are committed to providing the best group benefit solutions for small to medium sized companies. As the No.1 independent insurance broker in Canada, our service and rates are incomparable.  

Find out how much you can save on group benefits.

Our licensed advisor will review your current plan for free. No credit card is needed.

Book Your Free Consultation

Connect with Our Trusted Advisors

Sterling has a stellar team of experienced advisors who are licensed to provide group benefit advice for small businesses in Alberta, Saskatchewan, and Manitoba.

Derrick Peterson

Vice President

Nathan Toornstra

Senior Benefits Advisor

Competitive Pricing
We partner with all the major insurance companies in Canada to provide you with the best solution based on your needs.

Dedicated Account Manager
Our licensed account manager will provide timely support for you and your employees to address any inquiries. 

Custom Plan Designs
We understand every client has their unique needs, so we will offer custom solutions and expert advice on plan designs. 

Consultation on benefits for seasonal staff, contractors, etc. 

Flexible benefits for mental health, wellness programs, Health Spending Accounts(HSAs), Group Retirement Plans, etc. 

Free technology platform for managing employee information

Trusted by 60,000+
Canadian Businesses and Employees

No.1

Employee Benefits Broker

96%

Client Retention

$900M

Book of Businesses

Why Choose Sterling Brokers?

Traditional Insurance Products

Benefits Price + Expertise + Implementation

Benefits Technology

Benefits Support

Benefits quoting takes 2-3 weeks

Employers choose benefits options for employees

Limited choice of products and higher cost

Takes weeks to onboard and setup benefits

Quotes provided in  2-3 days

Employer provides flexible options for employees

More products from more carriers at better prices

Takes as little as 5 days to onboard

Result: Faster implementation and better prices

Standalone product with no integration

Costly human errors during sign up

Paper-based enrolment of employees

Need to re-enrol in benefits whenever your carrier is changed

Connects to your HRIS and Payroll systems

Automation with your HRIS, Payroll, and insurance

Digital enrolment with TPA support

When your plan needs changes; Sterling handles all the paperwork using your existing data.

Result: Sterling reduces admin costs by 15%

One-size-fits-all support for clients

HR administers benefits and claims

No ongoing consulting and support

Won’t provide benefits to small companies

Support SLAs with 90% of issues solved in 24 hours

Sterling manages claims on your behalf

Free benefits consulting and dedicated support

Provides benefits to any business with more than one employee 

Result: Sterling saves your team 80% of their time

Sterling vs Traditional Brokers


Get more from your benefits broker, 

without paying more.

Let Sterling do the heavy lifting of administering your employee benefits without paying for it. Unlike traditional benefits brokers, Sterling's size and scale means we can provide our clients with innovative solutions without making them pay extra for it.

Dedicated Client Care

All Sterling clients have access to dedicated executive account managers who are licensed to provide advice. 

Free Tech Platform

All Sterling clients get access to our free tech platform to help their team simplify enrolment and employee changes.

Claims Support

Sterling's claims team supports clients and employees with claims issues. 

Streamlined Benefits Admin

Reduce manual effort and save time with automated processes including data entries, deductions and billing.

Integration with HRIS System

Sterling's tech platform integrates with your HRIS & Payroll systems to reduce administration and improve accuracy. 

Who does Sterling work with?

As Canada’s largest independent brokerage Sterling works with most of the major carriers in Canada to provide tailored benefits to meet our clients needs. Some of these carriers include CanadaLife, Manulife, Sun Life, Wawanesa, Blue Cross, and Green Shield.

What services does Sterling offer?

Sterling offers a wide variety of employee benefits products designed to fit the needs of Canadian small businesses, which includes everything from standard vision, dental, and disability coverage to more bespoke products such as travel insurance and wellness spending accounts.

Aside from benefits, Sterling also offers competitive group retirement services, as well as individual and mortgage insurance. Lastly, Sterling works with best-in-class providers across Canada to offer a suite of value-add ancillary services such as Telemedicine from Dialogue, digital pharmacy from MedNow, or health spending accounts from Aya.

What is an independent benefits broker?

An independent employee benefits broker acts as a middleman between businesses and insurance carriers when it comes to employee benefits. They are independent because they are not tied to any specific insurance company. Their role is to help businesses find the right employee benefits packages that suit their needs and budget.

Independent brokers work closely with businesses to understand their requirements and then shop around the market to find suitable insurance options from various insurance providers. They compare different plans, coverage options, and costs to help businesses make informed decisions about their employee benefits.

The advantage of working with an independent employee benefits broker is that they offer unbiased advice and have access to a wide range of insurance products from different companies. This allows them to offer customised solutions tailored to the specific needs of each business.

What are employee benefits?

Employee benefits are additional perks or rewards provided by employers to their employees in addition to their regular salary or wages. These benefits are designed to enhance the overall compensation package and improve the well-being and job satisfaction of employees. Employee benefits can vary depending on the employer and industry. They play a vital role in attracting and retaining talented employees while promoting a positive work environment.

In Canada employers must also provide some mandatory benefits outlined and in the Canadian Federal Labor Standards. Those include vacation time, leaves, CPP, and EI contributions.

Who needs employee benefits?

Employee benefits are beneficial for both employees and employers. Employees regardless of their level or position within a company, can benefit from employee benefits. Benefits provide a sense of financial security, access to healthcare, and opportunities for personal and professional development. They contribute to employees' overall well-being, job satisfaction, and work-life balance.

For employers, benefits can help attract and retain top talent in a competitive job market. They enhance employee morale and motivation, leading to increased productivity and loyalty. Additionally, employee benefits can contribute to a positive company culture and serve as a tool for employer branding.

What do employee benefits cover?

Employee benefits can cover a wide range of areas depending on the specific benefit plans offered by the employer. Here are some common areas that employee benefits may cover include health insurance (dental and vision), retirement plans (RRSPs), Life and Disability Insurance (both short and long term), Wellness programs, and self-directed funds such as Health Spending Accounts which allow an employee to spend on services as needed.

What is the cost of employee benefits?

The cost of employee benefits can vary widely depending on several factors, including the size of the company, the industry, the specific benefits offered, the experience of the company, and the region. All of these factors together create the ultimate “cost” of benefits that is carried by a business. However, a general rule of thumb is that benefits typically account for 32% or roughly 1/3 of payroll costs in Canada and the United States. So, depending on the size of your existing business and workforce you can determine rough pricing from that metric.

How can I get started with Sterling?

If you are interested in learning more about how the team at Sterling can help you create a tailored benefits plan that meets the needs of your business, you have a number of options. First is to visit SterlingCapitalBrokers.com and request a meeting with our team. Alternatively you can email marketing@sterlingbrokers.com to be connected to a member of our team, or call us directly at: +18882135557

Frequently asked questions

What We Are Offering

  • Dental
  • Vision
  • Life insurance
  • Paramedical
  • Short/Long Term Disability
  • Health Spending Accounts (HSAs)

Group Health Benefits

Group Wellness

  • Mental Health Programs
  • Virtual Care
  • Employee Assistance Program(EAP)
  • Therapy
  • Work Perks

Group Financial Support

  • Group Retirement Solution (RRSPs)
  • Employee Pension
  • Financial Planning 
  • Emergency Savings Programs
  • Student Loans

We provide customized benefit plans at competitive rates. No matter the size of your company, we’ll help you find the best solutions, including but not limited to:

Sterling works with the largest Canadian benefits providers